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Category: Industry-lens

Category: Industry-lens

What we don’t know about the Indian market (and why it’s causing us to lose customers)

On July 8th, we dedicated the third webinar of our WIM Insights 2026 international markets series to the Indian wedding…

Indian market: 10 steps to take before the next lead

A practical checklist for the Indian market. Things to do Monday morning — not in five years. The Indian market is one…

The Indian market is not just a market. It is a continent.

Why the Indian wedding — in India and across the diaspora — is one of the biggest economic drivers of the global…

The Gulf Market: 10 steps to ensure you don’t lose your next Arab client

An operational checklist for Italian vendors who want to work with GCC couples. Things to do by the end of the month…


24 June 2026

The North American market: what American couples are really looking for

Summary and deep dive of the WIM Insights webinar with Megan Garmers (The Wedding Masterclass), June 9, 2026. The first…

American couples: 10 things to do before your next date

A practical checklist for the North American market. Things to do on Monday morning — not in five years. The…

The WIM Tour 2026 concludes: over 150 companies met abroad, more than 1,500 in italy

The private events industry calls for less rhetoric and more structure From New York to Florence, the WIM Tour crossed…

Florence

The Florence event of the WIM Tour 2026, hosted at Villa Corsini a Mezzomonte, concluded a journey that began in…

Sirolo

In Sirolo, the WIM Tour brought the conversation to the heart of the Riviera del Conero, opening a reflection on the…

Parma

The Emilia-Romagna event of the WIM Tour brought the conversation into the heart of a territory where hospitality,…

Puglia

The Puglia event of the WIM Tour, hosted on 1 April at Masseria Don Luigi, turned even the unexpected into an…

Campania

At Castello di Limatola, the Campania event of the WIM Tour took on the tone of an intense appointment, shaped by…

Umbria

The Umbrian event of the WIM Tour 2026, hosted at Castello di Petrata, brought the discussion into a region with an…

Siena

With Siena, the WIM Tour entered a new phase. The event held on 20 March 2026 at Hotel Continental, in collaboration…

Lake Varese

At Villa Bossi, the Lake Varese event took on an intimate yet far from secondary character. The atmosphere of the…

Turin

The Turin event of the WIM Tour brought the conversation into a territory capable of combining understated elegance,…

Milan

In Milan, the WIM Tour entered a city accustomed to moving between design, aesthetics and business. The event at Rosa…

Venice

Venice welcomed the WIM Tour with the weight and complexity of a major destination: a place capable of inspiring, while…

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