Dear Professional,
The questionnaire WIM is launching is far more than a simple survey: it is the first concrete step toward giving voice, numbers, and identity to our industry. The world of private events in Italy — your world, our world — is a strategic grouping of multiple production sectors that are complex and fragmented.
It often slips past official statistics and gets reduced to a handful of categories that capture neither its beauty nor its real value. At WIM, we believe the time has come to change that.
With this research, we want to shine a light on the entire supply chain: from small and micro local businesses to the strategic value this sector can generate for large international companies; from service firms to creatives, from venues to hotels. Designed by those who move the market every day, with the goal of creating value that helps shape ideas and vision for the future of our companies.
Why are we doing this?
To measure — with serious, shared data — how much we really matter. To demonstrate the economic and strategic weight of our work. And to begin a journey that, with the support of researchers and universities, will lead us to build together a supply chain that is recognized, authoritative, and capable of shaping the future.
