Discover the Congress Pass
WIM Event 26 is sold out. Reaching full capacity well ahead of schedule reflects the strong engagement of our community and the growing interest in this year’s event in Florence, taking place from 18 to 20 November.
With many requests to attend still pending, we have introduced a new way to take part, offering more professionals the opportunity to access the event’s content, subject to availability.
Introducing the Congress Pass, designed for those who want to experience the conference programme of WIM Event 26: from speaker sessions and the presentation of the latest findings from the WIM Insights Observatory to discussions on emerging technologies and networking opportunities over light lunches.
Wednesday and Thursday evenings, along with Friday’s lunch, leave time to explore Florence independently, arrange meetings and make the most of new connections and professional relationships.
The Congress Pass is priced at €750 (+ VAT) for Buyers and €1,500 (+ VAT) for Sellers.
You can join the waiting list to receive updates on availability and participation details.
Florence
18-19-20 November, 2026
Three days to access a qualified network, brought together in Florence to help you raise your profile, build valuable connections and turn trusted relationships into new business opportunities.
FROM MARCH 1 TO JUNE 30
the Early Bird pricing will be available exclusively to Silver and Gold members.
A recognition for those who choose to be an active part of the system and contribute to the industry's growth.
Benefits for Gold & Silver Members
Among the main benefits:
- Priority access to the WIM Event
- Early Bird pricing dedicated to Silver members
- Qualified networking with industry decision makers
- Opportunities for collaboration and business development
- Positioning within a curated community
Locations
WHY BE IN THE ROOM:
Four opportunities created when the community comes together
BE KNOWN
Be seen and remembered by those who could hire, recommend or collaborate with you.
FIND NEW PARTNERS
Meet planners, venues, buyers and specialists who can strengthen your projects.
MEET THE RIGHT PEOPLE
A verified and active community of professionals who work in the industry every day.
GROW YOUR BUSINESS
Turn real relationships into new collaborations, referrals and business opportunities.
WIM EVENT 26 — Social Programme
Teatro della Pergola, Firenze
Day 1
Wednesday, 18 November 2026 (2:00 PM–11:00 PM)
- 2:00 PM - Check-in & registration | Teatro della Pergola
- 3:00 PM - Welcome address
- 3:30 PM - WIM Insights Observatory 2026 – University of Siena Preview of the WIM Survey 2026 data insights and Panel discussion
- 4:30 PM - Wim fashion: Fashion Show | Market Research | Panel discussion
- 8:00 PM - Networking Business Cocktail | Palazzo Corsini
Day 2
Thursday, 19 November 2026 (8:00 AM–12:00 AM)
- 8:00 AM - Welcome coffee & guest reception
- 9:10 AM - The role of image in events
- 9:30 AM - WIM's Digital Thermometer EventTech, Integration & Communication
- 10:00 AM - How communication is evolving across the industry
- 10:30 AM - Italy through international markets' eyes
- 11:00 AM - Destinations and territories: From niche to global
- 11:45 AM - WIM Survey 2026: Market insights by industry segment – University of Siena Presentation of the findings and Panel discussion
- 1:00 PM - Light lunch at the theatre
- 2:30 PM - New ways of networking – Roundtables 2.0
- 6:00 PM - WIM Gala | Villa Corsini
Day 3
Friday, 20 November 2026 (8:00 AM–3:30 PM)
- 8:00 AM - Welcome coffee & guest reception
- 9:00 AM - Media: from local to global
- 10:15 AM - The Travel industry meets the events industry
- 11:00 AM - Insurance innovation serving the Events Industry
- 11:10 AM - Where Ideas Meet, We Inspire Memories
- 11:30 AM - WIM in the Future: Upcoming projects, WIM Tour and 2027 programme
- 1:00 PM - Closing Ceremony | Giardini Corsini
Speakers
HOST WIM Event 26
Veronica Bellandi Bulgari
Welcome Opening Ceremony
Giacomo Bugliani
Director, Toscana Promozione Turistica
Jacopo Vicini
Councillor for Economic Development and Tourism, City of Florence
Tommaso Corsini
CEO & Founder WIM
Walter Zambaldi
Director, Fondazione Teatro della Toscana
University of Siena · WIM Survey 2026 Preview & Panel Discussion
Alberto Massacci
Associate Researcher, University of Siena
Research Speaker
Lorenzo Zanni
Head, Department of Business Economics - University of Siena
Moderator
Alberto Bompani
CEO & Founder ALMA Project
Eika Mori
Senior Sales Manager, Groups - Rocco Forte Hotels
Ester Chianelli
Wedding Planner & Designer
Giulia Molinari
President, Wedding Planner Association Puglia
Research speaker: WIM Fashion Show · Market Research · Panel Discussion
Alberto Massacci
Associate Researcher, University of Siena
Research Speaker
Lorenzo Zanni
Head, Department of Business Economics - University of Siena
Moderator
Corinna Vendramin
CEO - Le Fate Milano
Daniela de Souza
Stylist & Founder, Daniela de Souza
Fabio Luongo
Brand Manager Helena, for Maison Signore
Moreno Vignolini
President, Confartigianato Moda
Francesca Druetta
Designer, Donatella Gallo
Paola Pizzo
Editorial Director, Sposi Magazine
The Role of Image in Events
Serena Colavita
Communication Consultant
Moderator
Angelo Garini
Architect & Podcaster
Annagemma Lascari
Couturier & Creator
WIM’s Vertical Surveys
Alberto Massacci
Associate Researcher, University of Siena
Research Speaker
Lorenzo Zanni
Head, Department of Business Economics - University of Siena
Moderator
Francesco Mencucci
Wedding designer
Eugenia Maffei
Partner Righi Studio
Giacomo Cavazza
Ceo & Owner Castello di Tabiano
Mara Cirillo
Wedding Planner & Designer
WIM’s Digital Thermometer EventTech · Integration · Communication
Francesco Tinti (TBC)
Digital Consultant
How Communication Is Evolving Across the Industry
Paola Pizzo
Editorial Director, Sposi Magazine
Moderator
Anna Chiatto
CEO - Actually Agency
Charlotte Ricard-Quesada
CEO - La Fête
Joann Gregoli
CEO - Elegant Occasions
Silvia Bettini
Wedding Planner & Designer
Victoria Kursova
Wedding Planner & Designer
Italy Through International Markets’ Eyes
Samar Shawareb
CEO - Arabia Weddings
Moderator
Anna Frascisco
Wedding Planner & Designer
Arun Blablani
CEO - Vivaah Weddings
Costanza Giaconi
Wedding Planner & Designer
Meghan Garmers
President, The Wedding Masterclass USA
Destinations and Territories From Niche to Global
Giovanni Sparacio
Bridal Stylist, Elle Spose
Moderator
Camilla Marchetti
Wedding planner & designer
Giulia Barabani
Wedding planner & designer
Laura Masi
President, Destination Florence
Luca Melilli
Wedding planner & designer
Networking 2.0
Ivka Markovic
Chief Product & Strategy Officer WIM
Mizan Rahman
CTO WIM
Tommaso Corsini
CEO & Founder WIM
Media: from local to global
Eleonora Tucci
Editorial Director, Destination Wedding Magazine UK
Floriana Panza
Business Editor, Domani Mi Sposo
Giovanni Sparacio
Bridal Stylist Elle Spose
Giusy Babetto
Brand Manager Elle spose – Hearst Group
Laura Catizzone
Founder Love Nozze
Paola Pizzo
Editorial Director, Sposi Magazine
Samar Shawareb
CEO - Arabia Weddings
Laura Caccia
ADV Manager - White Sposa
The Travel Industry Meets the Events Industry
Giulia Bandini
CEO - Cogito Strategies
Moderator
Andrea Mereghetti
CEO - Dreams Team Group
Billy Folchetti
Luxury Event Producer
Diego Rumazza
Global Director of Sales - Starhotels
Marusca Innocenti
Head of Marketing and Sales Towns of Italy
Insurance Innovation Serving the Events Industry
Lorenzo Felli
Head of events departement Generali Firenze Rifredi
Where Ideas Meet, We Inspire Memories
Elisa Mocci
Ceo Emex Accademy, Wedding planner & Designer
WIM in the Future - Closing Panel
Tommaso Corsini
CEO & Founder WIM
Ivka Markovic
Chief Product and Strategy Officer, WIM
Experiences Designed for the Growth of Your Business
PANELS AND ROUNDTABLES
with the leading experts of the industry
EXCLUSIVE EARLY ACCESS
to WIM Insights market research and studies
STRATEGIC CONNECTIONS
with a curated selection of national and international players
COMPLETE ATTENDEE DATABASE
for strategic follow-up activities
OPPORTUNITIES TO EXPAND YOUR NETWORK
with high-profile connections in an exclusive setting
BRAND AUTHORITY
WIM Event is where those who know, are
Hotels affiliated with WIM Event 26
WIM Event Archive
Every edition of the WIM Event has marked a fundamental step in the growth of the project and of the entire industry. From the 2018 debut at Villa Corsini, with around 150 participants from the Tuscan market, to the most recent national and international editions featuring over 400 operators and hundreds of companies, every year has brought new content, new connections, and new visions.
The WIM Event Archive collects the most significant moments of every edition: talks, roundtables, experiential networking sessions, photo galleries, and the key takeaways from each edition's discussions. From 2018 to 2020 the focus was on the Tuscan market, with the Villa Corsini editions and the online edition during the Covid period; from 2021, with the Siena stop and then the 2022–2024 and 2025 editions held in Florence over three days of work, the event established itself as a reference point for the national and international market.
Browsing the archive means tracing the evolution of the WIM Event year after year, discovering how content, format, and participation have helped build an increasingly authoritative platform for the private events supply chain.
WIM Event 2018
WIM Event 2019
WIM Event 2020
WIM Event 2021
WIM Event 2023
WIM Event 2024
WIM Event 2025
Thank you for your interest.
WIM Event 26 is sold out.
All spots are now fully booked, and we are truly grateful for your support.
If you would still like to attend, please complete the form below to join our waiting list.
We will gladly contact you as soon as a spot becomes available.
Please note: Joining the waiting list does not guarantee entry. Attendance will be confirmed only after review by the WIM Team and upon payment of the registration fee (details can be found in the WIM Event 26 KIT).
To complete your registration, you must accept our Terms & Conditions. The data collected will be used exclusively for organisational and administrative purposes.
Full details about membership benefits and event pricing are available in the event kit. If you need any assistance or would like further information, feel free to contact us at info@wimforevents.com at any time.